How-To: Breezy Waves

Written by Matt SwinneyJun 21, 2018

Read time 5 min

Find out how to give your client breezy, live-in waves with Matt Swinney.
About Expert
The fusion of art, science and creativity is the driving force behind Matt Swinney’s ambition and passion for the haircare industry. A four-time North American Hairstyling Award (NAHA) winner, Matt took home trophies for 2017 NAHA for Hair Color of the Year and Salon Team of the Year. He recently earned his first nomination and win in Behind the Chair’s 2017 #BIGSHOT award for his incendiary work in the Avant-Garde category. Matt has been highlighted as a Beauty Genius by Elle, and his work has been featured in American Salon, Modern Salon,, Estetica, Canadian Hairdresser, and trade publications worldwide.

As Global Creative Director for L’ANZA, Matt collaborates with his fellow Creative Team to conceptualize and develop the L’ANZA Collections for the season. He has led styling teams at New York Fashion Week for fashion heavyweights like HARBISON and Karigam, and regularly travels the globe inspiring stylists with his unique approach to cutting and coloring techniques.

At home in Minneapolis, Minnesota, Matt co-owns Evolution Hair Studio – the world’s first L’ANZA Healing Center, and 2017’s NAHA-award winning Salon Team of the Year. Whether instructing a class or touching up a client behind the chair, Matt’s core philosophy remains the same: Help everyone you touch reach their highest potential, while striving to reach your own.
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