SalonCentric Introduces The Virtual Store Experience

Written by SalonCentric TeamMay 11, 2024

Read time 5 min

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In a quest to provide beauty professionals with the ultimate interactive educational and shopping experience, SalonCentric is rolling out the Virtual Store Experience. This innovative platform provides highly engaging educational support and expands SalonCentric’s assortment of categories, brands and resources by transforming these elements into a captivating virtual adventure where guests can find everything they need to excel in their craft. 

In a quest to provide beauty professionals with the ultimate interactive shopping experience, SalonCentric is introducing the highly anticipated Virtual Store Experience. This innovative platform expands SalonCentric’s assortment of categories, brands and educational resources, transforming them into a captivating virtual adventure where guests can discover everything they need to excel in their craft.

The new 3-D platform not only provides users with access to four dynamic virtual rooms and hundreds of shoppable items, but also an array of color formula recommendations, digital demos and business recourses, #ItTakesAPro team tips and product spotlights, class details and bookings, avatar design and so much more.

Four Interactive Rooms



Users can say goodbye to mundane shopping and hello to an exhilarating virtual journey through The Virtual Store Experience’s four interactive virtual rooms:

  1. The “Color Lab” Room: Features an interactive color wheel, formula recommendations, brand content and shoppable color products and essentials.
  2. The “Most-Loved” Room: Showcases all bestselling and newly launched products, online exclusives and promotions, as well as all shoppable categories like haircare, styling, tools, skin and body.
  3. The “Amplify You Artistry” Room: Contains all things education, including booking classes, product demos, business upskilling, SalonInteractive, #ItTakesAPro team highlights and shoppable product displays.
  4. The “Sustainability” Room: This room is dedicated to sustainable products, offering shoppable salon essentials like paper towels, water bottles, shears and tote bags.

Accessing The Virtual Store Experience

Step 1: Click "Stores" on the top navigation panel, then select "Virtual Store".

Step 2: ​Follow the prompt to login, then add to cart by clicking “Hotspots”. Pricing and applied discounts will be viewable at checkout.

Step 3: To checkout, follow the prompt to navigate into the traditional website store. 

To access SalonCentric’s Virtual Store Experience, click here.