Biolage Launches New Skincare-Grade Serum

Hydra Source Moisture Method Serum’s Innovative Formula vs Traditional Hair Serums

Biolage’s first skincare-grade serum, the Hydra Source Serum, is unique in the market due to its clinically tested, lightweight, and water-based formula that allows the product to hydrate both the scalp and strands from within. This is unlike traditional hair serums, which are composed of heavy, silicone formulas that cause the product to sit on the surface of the strands and ultimately create buildup. Additionally, the Hydra Source Serum is silicone-free and suitable for all hair types. Like all Biolage products, the Hydra Source Serum is vegan and cruelty-free. 

Real Results: Hydra Source Moisture Method Serum provides 24 hours of non-stop scalp + hair hydration

The Hydra Source Serum is clinically tested and instantly transforms dry strands to supple, while preserving the scalp moisture barrier. 

Pro Tips on Usage:

1. Cleanse: Use Hydra Source Shampoo to gently cleanse dry hair without stripping it of its natural oils. 
2. Also available in a Refill Pouch, 25% more product than the retail size
3. Condition: The Hydra Source Conditioning Balm deeply hydrates and softens hair without weighing it down, providing 6x more hydration after one use.* 
4. Treat: The new Hydra Source Moisture Method Serum can be used daily on damp or dry hair for 24 hours of non-stop scalp and hair hydration. Apply a drop for every inch of hair onto scalp and strands. Massage or comb into scalp and hair, leave in, and style as usual. 
5. Prep: Biolage Hydra Source Daily Leave-In Tonic does it all: tames flyaways, hydrates strands, and protects against heat up to 450°F. 

*Hydra Source Shampoo, Conditioning Balm & Daily Leave-In Tonic vs. non-conditioning shampoo. 

Add Hydra Source Moisture Method Serum to Your Salon Services for Incremental Revenue

Adding the Hydra Source Serum to your retail shelf can generate over $5,000+ of incremental revenue per year!* Learn how to naturally increase retail sales by taking advantage of Biolage's Integrated Haircare E-Learning on Access, featuring Kristi Valenzuela from Summit Salon Business Center. This training consists of seven mini-lessons that will help you discover how to confidently implement Biolage Integrated Haircare solutions, creating a seamless, client-focused journey that delights guests and drives business growth. 

Additionally, offering the Hydra Source Serum as a 20-minute add on scalp service can generate over $6,500+ of incremental revenue per year!** Hydra Source products are featured in Biolage’s Restorative Scalp Facial, one of the four services showcased in the brand's Advanced Scalp Facials E-Learning on Access. This course delivers clear instructions and comprehensive step-by-step videos, empowering salon professionals to confidently introduce, perform, and drive success with these innovative scalp services.

*5 Sold per week x $20 of revenue each ($40 SRP) = $5,200 incremental revenue per year. 

**5 Services per week x $25 each = $6,500 incremental revenue per year.