Photography: Courtesy of Malibu C
If your client’s color results have been inconsistent lately—or their hair is looking dry, dull, and brassy—there may be an invisible culprit undermining your work and silently sabotaging their hair quality: hard water.
While it’s easy to blame product buildup or poor at-home maintenance for these concerns, mineral deposits from hard water are often the root cause of uneven tone, breakage, and lackluster color results. And with many regions across the U.S. affected by hard water, it’s a challenge most stylists are dealing with—whether they know it or not.
The good news? Malibu C’s Hard Water Wellness Collection gives stylists the professional tools they need to gently remove mineral buildup, restore hair’s natural radiance, and create a clean canvas for every service. Read on to learn more about how to use Malibu C’s complete solution to detox, defend, and transform hair exposed to hard water.
Understanding the Effects of Hard Water on Hair
What causes hard water?
If you've ever noticed white film or spots on your drinking glasses or your shower head, there’s a good chance you live in an area with hard water. When a pipe is drilled down through the earth to tap into the water below, the dissolved minerals in the water (like calcium and magnesium) are pumped up with the water and into the shower, where the minerals then attach onto the hair and skin. The best way to imagine these minerals is to visualize little dissolved rocks attached to the hair.
What are the signs of hard water damage?
While hard water minerals are usually invisible on the hair, the effects of mineral buildup on your client’s strands will be noticeable through common concerns such as:
- Dryness
- Dullness
- Rough texture
- Breakage
- Brassiness
- Inconsistent color results
For clients, it can feel like their haircare routine isn’t working. For stylists, the effects of hard water can mean added frustration, more corrections, and extra time behind the chair.
Photography: Courtesy of Malibu C
How do I know if my area has hard water?
Want to show your clients how hard the water in your area is? First, enter their zip code into the free Water Analysis Tool on Malibu C’s website—this will show you the mineral composition of the local water supply, including which minerals are most likely causing discoloration, dryness, or mineral buildup.
Stylist Tip: Use this tool as an educational conversation starter. Show clients a visual breakdown of their water and explain how it directly impacts their hair, scalp, and salon service results. This will help make the Crystal Gel service and Hard Water Wellness Collection an easier sell!
Malibu C’s Hard Water Solutions for Stylists
Malibu C Crystal Gel
For the best Total Oxidation Management results, a Malibu Makeover using the popular Crystal Gel treatment should be used to remove all the buildup. Learn how to perform a Crystal Gel service in the below video.
Malibu C Hard Water Wellness Collection
For at-home maintenance, send your clients home with the Malibu C Hard Water Wellness Collection, which is specifically designed to combat the negative effects of hard water on hair. This collection includes a complete hard water regimen with these three products:
Photography: Courtesy of Malibu C
- Gently helps remove surface minerals and impurities
- Preps hair for color and treatment services
- Safe for all hair types and daily use
2. Malibu C Hard Water Wellness Conditioner
- Helps replenish moisture without weighing hair down
- Restores softness and manageability
- Locks in hydration while sealing the cuticle
3. Malibu C Hard Water Wellness Remedy
- Helps remove oxidized minerals
- Revives color, shine, and texture
- Helps remove brassiness and discoloration
Retail Tip: Stock the Malibu C Hard Water Wellness Collections at your station and explain the value of a complete regimen to your clients during their service. The visible transformation often leads to loyal, repeat clients.
Photography: Courtesy of Malibu C
With the combination of a Malibu C Crystal Gel in-salon service and at-home maintenance with the Malibu C Hard Water Wellness Collection, you’re not just offering a product, you’re offering a complete solution to one of the most common (and frustrating) hair challenges out there: hard water. Help your clients say goodbye to dull, dry, discolored hair with Malibu C!
Want to learn more? Download the Malibu C Metaversity app on Google Play or on the Apple App Store for Malibu C education, tips and tricks, and more, right at your fingertips. And don't forget to check out the latest Malibu C classes at SalonCentric.
