Biolage Full Rescue, which launched in May 2025, is Biolage’s innovative range for clients with thin, fragile hair. And with the addition of two new Full Rescue treatments, longer lengths and stronger hair is that much more achievable for your clients à la Full Rescue Liquid Mask and Full Rescue Pump + Plump Spray.
Meet the Full Rescue Liquid Mask
If hair is feeling weak or damaged, it’s time for a rescue mission. Traditional deep-conditioning hair masks often require clients a 10 to 15 minutes in the shower, and many rely on heavy silicones that can leave fine or fragile hair feeling limp. But Biolage Full Rescue Liquid Mask is a groundbreaking, fast-acting, backbar treatment designed to deliver salon-grade strength and moisture in a fraction of the time.
- 8-Second Conditioning: Thanks to its innovative lamellar-water technology, this liquid formula activates upon contact with wet hair. It instantly targets damaged areas of the hair fiber, depositing ultra-fine conditioning agents in just 8 seconds.
- 47% Stronger Hair: Weak, brittle strands are reinforced from the inside out. With just one use, this powerful treatment makes hair 47% stronger, significantly reducing breakage and leaving your client’s hair looking resilient and healthy.
- 100% Silicone-Free: Many traditional masks coat the hair in silicones to create artificial shine, which can build up over time. This formula is 100% silicone-free, ensuring hair gets pure, lightweight hydration and strength without any heavy residue or build-up.
Meet the Full Rescue Pump + Plump Spray
For clients with fine, flat, or limp hair, the struggle is all too familiar. They want gravity-defying volume and effortless texture, but also want to protect hair from the styling tools that help them achieve it. Enter Biolage Full Rescue Pump and Plump, the ultimate styling companion designed to deliver incredible body, touchable texture, and high-performance heat defense all in one bottle. Powered with peptides and purified sugar, this product offers two times less breakage and up to 450 degrees of heat protection.
- Infused with Mineral Salt: Unlike heavy styling products that weigh hair down, Pump and Plump is infused with mineral salt. This key ingredient mimics the effortless, airy texture of a fresh ocean breeze. It adds lightweight grit and lift right at the roots, giving hair an instant plumped appearance with touchable, natural-looking movement.
- Up to 450°F Heat Protection: Achieving volume often requires high heat, but high heat can lead to damage, dryness, and split ends. Pump and Plump acts as a thermal shield using purified sugar, protecting strands from temperatures up to 450°F (232°C).
Add Full Rescue Treatments to Your Salon Services for Incremental Revenue
- Adding the Full Rescue Liquid Mask to your retail shelf can generate over $4,600+ of incremental revenue per year!* Learn how to naturally increase retail sales by taking advantage of Biolage’s Integrated Haircare E-Learning on Access, featuring Kristi Valenzuela from Summit Salon Business Center. This training consists of seven mini-lessons that will help you discover how to confidently implement Biolage Integrated Haircare solutions, creating a seamless, client-focused journey that delights guests and drives business growth.
- Additionally, offering Biolage products as a 20-minute add on scalp service can generate over $6,500+ of incremental revenue per year!** Full Rescue products are featured in Biolage’s Renewing Scalp Facial, one of the four services showcased in Biolage’s Advanced Scalp Facials E-Learning on Access. This course delivers clear instructions and comprehensive step-by-step videos, empowering salon professionals to confidently introduce, perform, and drive success with these innovative scalp services.
Tips for Using the New Full Rescue Liquid Mask and Full Rescue Pump + Plump Spray
Liquid Mask:
- Shampoo First: Shampoo the hair using Biolage Full Rescue Shampoo and rinse thoroughly. Squeeze out excess water so the hair is damp but not soaking wet.
- Apply: Spray the liquid mask directly to your mid-lengths and ends.
- Massage for 8 Seconds: Gently massage the product into the hair for 8 seconds. Watch as the liquid transforms into a light, creamy texture on the strands.
- Rinse: Rinse thoroughly. Style hair as usual and enjoy the immediate softness and strength.
Pump + Plump Spray
- Prep Your Canvas: Start with clean, towel-dried hair. Ensure the hair is damp but not dripping wet.
- Section & Apply: Shake the bottle well. Section hair and spray the product evenly from roots to ends. For targeted lift, focus on extra product directly onto the root area.
- Distribute Evenly: Comb through hair with a wide-tooth comb or your fingers to ensure even distribution of the mineral salt and heat-protecting agents.
- Style with Heat: Blow-dry hair using a round brush, pulling upwards at the roots to activate the volumizing properties. Follow up with your favorite hot tools to create curls, waves, or a sleek finish.
