Photography: Courtesy of Redken
As a stylist, you’ve likely had a complicated relationship with hair oils throughout your career. You’ve seen how they can nourish, smooth, and protect your clients’ hair while combating frizz and defining curls. On the other hand, some formulas can be too heavy for clients with fine hair or weigh down certain hairstyles. When it comes to hair oils, the key is to use a formula that delivers serious shine without any of the heaviness—like Redken’s new Naked Gloss Lightweight Shine Oil.
This ultra-lightweight, innovative formula is redefining hair oil, offering a truly transformative hair experience. Created with modern pros in mind, Redken Naked Gloss gives you high-impact shine, heat protection, and vibrant color retention with a weightless feel. Keep reading to discover what makes this breakthrough formula different, how to use it, and why it’s about to become a staple in your backbar.
Photography: Courtesy of Redken
The Science Behind the Shine
Naked Gloss isn't just another hair oil—it's a scientific breakthrough. Unlike heavier hair oils, it's formulated with low-viscosity silicones that absorb seamlessly into the hair for a truly naked, weightless feel.
The innovative formula also features saturated fatty acids and omega-9s from apricot oil and triglycerides, which help nourish the cuticle and enhance smoothness, moisture, and shine. Plus, with an 18% Glossing Complex, Naked Gloss creates a smooth, light-reflective surface that maximizes shine and helps color appear more vibrant.
The Benefits Behind the Chair
Here are just some of the benefits you can expect when incorporating this new formula at your salon or suite:
- 130% More Shine*: For a high-gloss finish your clients will love
- Long-Lasting Frizz Control: Up to 72 hours of frizz control (even in humid conditions) for smoother and more manageable hair**
- Heat Protection Up To 450°F: Perfect for shielding hair from heat styling damage
- Weightless Feel: The lightweight formula provides a barely-there, naked feel
- Vibrant Color Retention: 89% of users said their haircolor retained its vibrancy after four weeks
- Invisible Finish: 90% of users agreed that Naked Gloss left no visible residue on their hair
*vs. unwashed hair **vs. non-conditioning shampoo
Photography: Courtesy of Redken
What Stylists Are Saying About Redken Naked Gloss
“I am beyond excited to recommend Redken’s new Naked Gloss to all of my clients,” says Redken Artist, educator, and SalonCentric #ItTakesAPro Team Artist Adrienne Dara. “I’ve never seen an oil provide such intense shine, heat protection, and even color retention all in one. This is the first time we’re really seeing an oil that provides these benefits while not weighing down the hair like traditional oils. You and your clients will fall in love!“
Photography: Courtesy of Redken
How To Use Redken Naked Gloss
Step 1: Redken Acidic Color Gloss Shampoo and Conditioner
Start with Redken’s Acidic Color Gloss Shampoo and Conditioner. These sulfate-free, acidic pH formulas are designed to help extend color and add intense, molecular-level shine.
Step 2: Redken Acidic Color Gloss Heat Protection Leave-In Treatment
Apply Redken’s Acidic Color Gloss Heat Protection Leave-In Treatment, a leave-in conditioner spray that offers heat protection while hydrating and detangling the hair.
Step 3: Redken Naked Gloss Lightweight Shine Oil
Pump a small amount of Redken's new Naked Gloss Lightweight Shine Oil into your hands and distribute evenly through the hair’s lengths and ends, adding more as needed on damp and/or dry hair. Style as desired.
To try Redken Naked Gloss for yourself, shop online at saloncentric.com or visit a SalonCentric store near you.
