Malibu C Introduces New EcoBlu Sustainability Initiative

Written by Malibu C Education TeamJun 4, 2024

Read time 5 min


Global threats, such as growing deforestation rates, rising carbon emissions, and the littering of our earth‘s oceans, can be increasingly observed. While Malibu C is proud of their products, they are truly concerned about the impact of packaging waste on land and in the ocean. To shine some light on just how waste impacts our earth, traditional plastics can take centuries to biodegrade. Malibu C’s goal is to reduce this time to just years for their bottles.

Malibu C is excited to introduce their new EcoBlu® bottles that are not only made from 98 percent recycled and recyclable plastic, but also contain technology that enhances biodegradation from the typical several centuries to just years. Malibu C is the first U.S. hair care company to incorporate REPREVE® and Eco-One® technology together into bottles.

Eco-Friendly Materials: Malibu C’s EcoBlu® bottles are made from 98 percent recycled materials. They are 49 percent REPREVE post-consumer recycled (PCR) plastics and 49 percent REPREVE® Our Ocean® recycled ocean-bound plastics. REPREVE® Our Ocean® collects ocean-bound plastic bottles, meaning the plastic bottles are at high risk of ending up in the ocean. The bottles are collected from areas within 50km of coastlines that do not currently have a formal waste or recycling system. REPREVE then turns the bottles into flakes, and those flakes are melted into a high-quality resin. That resin is then used to create other products, like our EcoBlu bottles.

Traceable Transparency: REPREVE® is the only eco-fiber embedded with FiberPrint®, a proprietary tracer technology, enabling product origins to be verified with U TRUST™ verification to certify transparency and traceability.

While the EcoBlu® bottles can be recycled again, what happens if they aren’t recycled? It is important to note that while giving recycled materials a second life is the first step, it is also essential to know what happens to that product after it has been recycled, re-purposed, re-used, thrown away and long forgotten about. This is known as the end of life for a product. 

Biodegradable Technology: Malibu C has incorporated Eco-One® technology into their EcoBlu® bottles. This technology enhances biodegradation in a biologically active landfill appropriate facilities not available in all areas. ASTM D5511 tests that represent biologically active landfills on representative packages have shown 60.6 percent biodegradation in 388 days.

This mean that if the Malibu C EcoBlu® bottles don’t get recycled, instead of occupying landfill space for centuries or not breaking down at all, the EcoBlu bottles break down in just years. 

After the biodegradation takes place, the leftover material is biomass with trace amounts of biogas that can be used to generate electricity and renewable natural gas. To learn more about what this means, click here.

Visit to learn more about EcoBlu® and how you can take steps towards becoming more sustainable too. 

Interested in Malibu C education? Click here to find out more. You can also download the Malibu C Metaversity app on Google Play or on the Apple App Store for Head Lab education, tips and tricks and more.