Source: Courtesy of Redken
For the first time in 35 years, Redken is unveiling a groundbreaking innovation in Shades EQ. Introducing Shades EQ Bonder Inside, the all in one toner and bonder that helps to strengthen sensitized hair in one step. Did you know after each lightening or highlighting service, there is residual alkalinity left behind on the hair? This causes hair damage and weakened disulfide bonds for up to 14 days after the lightening service.
That’s where the Shades EQ Bonder Inside formula comes in to help strengthen sensitized hair in just one step. The formula features a built-in bonder along with citric acid and taurine to help strengthen the hair’s bonds, while reducing damage and alkalinity following lightening services. The formula also evens porosity and pH levels to ensure optimal color results, shine and conditioning. It provides the Shades EQ Gloss results you know and love but now with added strength.
Source: Courtesy of Redken
Read on to learn when you should use Shades EQ Bonder Inside with your guests.
BLONDE OBSESSED CLIENTS WITH VERY SENSITIZED HAIR:
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For those clients who love to go blonder and lift higher and lighter at every salon visit, Shades EQ Bonder Inside is the perfect choice to ensure strong, protected hair after every lightening and highlighting service. These clients will often have extremely sensitized hair and Shades EQ Bonder Inside can help to reinforce and strengthen the hair.
SEASONAL HAIRCOLOR CHAMELEONS:
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Do you have guests that often try new light and dark hair color frequently depending on the season? Use Shades EQ Bonder Inside with these clients to help reinforce and strengthen the hair.
CURL-ISTAS:
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For clients of all hair types and textures who are concerned about damage, Shades EQ Bonder Inside provides that extra dose of care and strength.
GRAY COVERAGE GUESTS IN NEED OF ADDED STRENGTH AND SHINE:
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Use Shades EQ Bonder Inside to provide gray coverage guests with an added dose of strength and shine during a root touch up service.
SHADES EQ BONDER INSIDE VS SHADES EQ GLOSS: WHAT’S THE DIFFERENCE?
Source: Courtesy of Redken
