As part of the ongoing effort to deliver customers a best-in-class shopping experience, SalonCentric has launched a new Services category to its Online Exclusives. “By going beyond products and expanding into services, we can provide comprehensive solutions for our Pro Beauty Community,” says Jodi Fountain, SalonCentric SVP of E-Commerce. “This convenience can save them time and money in searching for different solutions from various providers.”
With so much more involved in running a successful beauty business beyond color and retail, offering this new services category allows for SalonCentric to serve its customers as the premier destination for beauty pros, dedicated to supporting the beauty community in all aspects of their business. “With a holistic approach to our offerings, we further differentiate ourselves by supporting our pros with the Products, Education and Services they need to be successful entrepreneurs, stylists or salon owners,” says Fountain.
And kicking off the Services category is Glammatic, a beauty marketing service aimed at optimizing and building your salon’s online presence through marketing services. As beauty professionals increasingly experience being overly busy with services, administrative tasks, inventory, and staff, finding extra hours for digital marketing can feel nearly impossible. Constant changes in online platforms, algorithms, trends, and innovations takes dedicated time and training just to keep up, and owners simply don't have the capacity.
Founded in 2018 to fill this marketing gap for beauty businesses, Glammatic utilizes innovative marketing software to offer strategic brand development, social media management, and website design that empowers beauty pros to not only showcase their expertise, but also build a dedicated following and clientele.
The owner of Bliss Nails & Spa describes how “working with Glammatic has been a game-changer for our business. Their marketing solutions have helped us get more leads and online appointments booked than ever before, and our team is growing rapidly.” Marina at La Bella Vita Salon notes, “I’ve worked with different marketing companies before, and Glammatic fixed many issues with my old site.”
With Glammatic, salon owners get access to a dedicated, industry-savvy team who can provide marketing automation to save time, growth-focused strategies and expertise, detailed analytics to inform smart decisions, and most importantly—more time for clients instead of struggling with technology. “We have much more in the works to help you stand out and get found online by more consumers—including online advertising, AI chatbots, email/SMS marketing, and more,” says Ameet Kallarackal, Co-Founder of Glammatic.
The brand’s partnership with SalonCentric will also provide customers:
- Free downloads like social media calendars, website checklists, and marketing guides.
- Educational webinars, articles, and videos to maximize your online presence.
- Special introductory offers on software and services.
Click below for more information on Glammatic's services: