How To Introduce Texture Services Into Your Salon

Adding texture services to your salon’s menu is a smart business move. But beyond that, it’s a way to show up for your community and promote inclusivity within the beauty industry. When someone with textured hair walks into a salon and is turned away because no one knows how to work with their hair, it’s extremely damaging in more ways than one and it happens far too often.

That’s why adding texture services to your salon can make a big difference in your community and the professional beauty space as we work towards a future where no one walks into a salon only to be turned away.

We talked to industry leaders Daryce “Reece” Brown-Willis, TimBo Mack, and Steve Wren to get their expert advice on the steps salon owners must take as they work towards introducing texture-focused services into their salons. “The respect and intent must be there first,” says SalonCentric #ItTakesAProTeam Artist and owner of A Curl Can Dream salon Daryce Brown-Willis. Salon owners and stylists need to think about their intention first and foremost.

That’s why adding texture services to your salon can make a big difference in your community and the professional beauty space as we work towards a future where no one walks into a salon only to be turned away.

According to TimBo Mack, slow and steady wins the race. “A salon owner can take time to introduce texture-focused services into their salon. Keep it simple at first, and then build from there,” the SalonCentric #ItTakesAProTeam Artist explains. “And education is always empowering and a great way to get your team excited about these new services.”

When looking for educational classes from brands and industry leaders, Reece says it’s important to seek out courses led by educators who are already experts with the treatments you want to introduce.

Barber and Educator, Steve Wren, says the best services to start with depends on the level of comfort a professional has with what is being requested. This underscores the importance of ongoing education, which he says is the best way to make sure all your stylists are comfortable working with textured hair.

But it’s not just about taking classes and learning new techniques. Reece says one of the most important things you can do during the process of introducing texture services into your salon is to immerse yourself in the texture community, “This shows clients your willingness to learn and grow.”

“You need to be hands-on,” says Reece. “At the end of the day, it’s about the people we service and problems we solve.”

Education

Don't limit yourself to just new techniques. It's also important to take classes that focus on product knowledge and personal development. Learning about the culture and history of textured hair is also important and shows your commitment to entering into the texture space and serving your community. 

• Intro to texture
• Cutting
• Blow dry styling
• Braiding
• Barbering
  
• Blonding , balayage, vivids
• Thermal styling
• Wash And Go
• Product knowledge
• Personal development
• Hands on technical training on mannequins and models
• Texture Services Master Class

When it comes to texture services, what has had the biggest impact on your business?

Learning to blend/fade textured hair is a fundamental skill that is great to have. Understanding how to cut and groom a variety of curl patterns is beneficial for the barber and the business as a whole. - Steve Wren

"Consultations. They allow me to answer lingering questions and gain the trust of my client while providing me the oppotunity to figure out whether I'm a good fit."- Reece Brown-Willis

"Educating my clients on how to maintain healthy hair and scalp has been key for my business. I give my clients product knowledge and tips on how to use them. Doing these things boosts the sales of my styling tools and hair care products. - Steve Wren

"Blonding and vivd color. We have had much success is creating and maintaining blonde textured looks and vibrant bold colors without compromising curls."  - TimBo Mack

New Services To Consider Adding To Your Salon

“The best services to start with depends on the level of comfort that the professional has.” - Steve Wren (@mrwrencuts)

• Consulations
• Braiding
• Silk Press
• Wash And Go
• Blonding
• Barbering
• Fades
• Blowouts

Some Tips On Pricing

"Pricing should be based on skill. There is a new wave of pricing by the hour which is unfair to a whole community of people who naturally just have more hair. It also should not fall on the client financially if the stylist takes a while to complete the service due to lack of skill. I would start most styling which includes shampoo depending on area at $60-$100 . The price increases with skill and timing." - Darlyce Willis-Brown