Wellness and self-care have always existed, but recently, millennials have taken the art of personal well-being and self-improvement to new levels. And this newfound obsession has started to make its way across the age spectrum with everyone from 8 to 80 tuning into taking care of themselves, at least on some level. It’s with this new awareness in mind that Redken brings its latest innovations to the table.
The brand’s new Nature + Science collection features three cult favorite shampoo and conditioner ranges, reformulated with naturally-sourced ingredients and 100 percent natural origin fragrance. These no-compromise, high performance alternatives are vegan, sulfate-free, silicone-free and paraben-free, and are housed in recyclable packaging made of 94 percent recycled plastic.
“With the boom of the wellness and self-care industry, clients are now considering their hair regimen as a reflection of self-care. The new Redken Nature + Science is a great way for them to get all the performance they expect from a professional brand, with the added bonus of naturally-derived ingredients,” says Redken Master Artist Ruth Roche. “I especially love that all of the formulas are sulfate-free, and I love sending any color-treated clients home with the Redken Nature + Science Color Extend Shampoo and Conditioner to keep their color especially vibrant with the power of natural ingredients.”
Available beginning May 1―with a sweet 15% off for the month―but you can gain early access starting April 22 with your ProBeauty Perks membership. Here’s a sneak preview of the Redken Nature + Science launch:
Redken Nature + Science All Soft Shampoo and Conditioner
Key Ingredient: birch sap
For: dry, brittle hair
Benefits: naturally-derived ingredients like amino acids, sugars and birch sap cleanse, replenish moisture and enhance softness for beautiful, healthy-looking hair
Redken Nature + Science Extreme Shampoo and Conditioner
Key Ingredient: lupine protein
For: anti-breakage and strengthening
Benefits: helps prevent split ends with lupine protein to fortify strands and repair damaged/distressed hair
Redken Nature + Science Color Extend Shampoo and Conditioner
Key Ingredient: ginseng
For: enhancing color vibrancy and shine
Benefits: ginseng, phytonutrients and antioxidants help maintain fresh, vibrant haircolor and add shine for long-lasting vibrancy
Nature + Science FAQ
Photography: Courtesy of Redken
