As the Professional Beauty Association’s North American Hairstyling Awards (NAHA) continues to serve as one of the industry's highest benchmarks for artistic and technical excellence, Hispanic beauty pros remain among the creatives helping shape beauty’s future. This year’s competition saw Carlos Pagan earn a NAHA win while Allen Ruiz and Carlos Alvarez secured finalist recognition, underscoring the growing influence of Hispanic artists across barbering, editorial image-making, education, and salon leadership. Their achievements offer a blueprint for professionals looking to translate artistry into long-term industry impact.
Carlos Pagan: Winner, Barber of the Year
Puerto Rican barber, educator, and entrepreneur Carlos Pagan captured the 2026 NAHA Barber of the Year title after being named one of five finalists in the category. According to the Professional Beauty Association, Pagan advanced through NAHA’s blind-judging process before earning the category’s top honor. Beyond competition work, Pagan serves as CEO of My Town Barber Shop & Salon and is a StyleCraft Master Educator and Global Ambassador, teaching haircutting, creative design, business development, and social media strategy internationally. His win reflects the increasing sophistication and creative influence of modern barbering within the professional beauty landscape.
Allen Ruiz: Finalist, Master Hairstylist of the Year
Austin-based Allen Ruiz was recognized as a finalist for 2026 Master Hairstylist of the Year. Few artists bring a deeper NAHA pedigree. Ruiz is a multiple-time NAHA winner, including Hairstylist of the Year honors and a 2023 Master Hairstylist title. Currently serving as Aveda’s Global Artistic Director for Hair Styling and co-owner of Ruiz Salon, he has built a career spanning fashion weeks, editorial campaigns, education, and salon leadership. Ruiz has also been recognized among Latina Magazine’s Top 10 Latino Hair Stylists in America. His continued presence among NAHA’s elite demonstrates the value of sustained creative development and industry engagement.
Carlos Alvarez: Finalist, Styling & Finishing
Carlos Alvarez earned finalist recognition in NAHA’s 2026 Styling & Finishing category. The nomination builds on a track record of NAHA recognition, including previous finalist placements representing Houston’s Trademark Salon. Styling & Finishing remains one of the industry's most technically demanding categories, rewarding mastery of shape, texture, movement, and photographic execution. Alvarez’s continued presence in NAHA competition highlights the importance of polished finishing work as a differentiator for artists seeking to elevate their editorial portfolios and professional brands.
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