SalonCentric is proud to announce the highly anticipated return of a full day digital event, COLOR OBSESSED: The Virtual Experience, a dynamic, experience designed exclusively for beauty professionals seeking next-level color mastery, artistic inspiration, and future-forward education. Taking place February 9, 2026 from 10 AM – 6 PM CST, the virtual show extends the momentum of The Playbook SalonCentric Pro Education platform and delivers an immersive environment inspired by the innovation in the beauty industry.
Back by popular demand, the virtual experience reimagines the digital education landscape with a bold fusion of artistry, technology, and community, continuing SalonCentric’s leadership in creating accessible, inclusive, and high-impact learning opportunities for all stylists.
A Digital Experience Like No Other
Designed with a game-like interactive environment reminiscent of today’s most engaging virtual beauty activations, COLOR OBSESSED blends live education, on-demand content, gamification, and direct access to top brands and educators.
The Virtual Show Features:
- Live Chat + Real-Time Interaction: Engage directly with pro educators, artists, brands, and fellow stylists for unfiltered insight and technique deep dives.
- Gamified Challenges: Compete in creative tasks for exclusive prizes, digital badges, and serious bragging rights.
- CE Credits: Receive CE credit within 24 hours, transforming education into measurable, trackable progress.
- Replay Access for 90 Days: Rewatch, re-learn, and binge every class and demo at your own pace.
- Inclusive Viewing Options: Closed captioning in Spanish and ASL interpretation ensure every stylist can participate fully.
- Virtual Exhibit Hall: Discover brand show deals, brand led experiences, new product education, and insider pro tips.
Artists and Brands
This year’s lineup features industry leaders shaping the future of color, texture, and technique. Attendees will learn from some of the most innovative names across professional beauty:
- Blonde Solutions – Geribeth Stigen @geribleach
- Joico – Ricardo Santiago @stylistricardosantiago
- Kenra – Brittany Gillepsie @thebrittanyshears & Megan Winfield @meganwinfieldhair
- Keratin Complex – Paul Dobbert @pauldobbert
- L’ANZA – Leah Freeman @leahfreeman1
- L’Oréal Professionnel – Min Kim @minkimcolorist
- Malibu C – Jessica Roth @jessilee_hairartists
- Matrix – Patricia Rodriguez @pati.rodrigz
- Mizani – Tippi Shorter @tippishorter
- Olaplex – Alissa Geyer @mane.chick.fil.hair
- Pulp Riot – Kait Perez @kaitlin_bridget
- Redken – Sara Botsford @sarabotsfordhair
- Surface – Dawn McKee @dawnsurfacehair
Plus…two new brands will be revealed soon, expanding the excitement and adding even more industry-leading artistry to the virtual stage.
A Focus on Trends That Are Redefining the Industry
From patchwork placement and global-impact blondeing, to halo contouring, elevated curl and coil highlighting, and texture-first color theory, the event is designed to empower stylists with the techniques shaping tomorrow’s beauty landscape.
Attendees will leave with actionable education that fuels creativity, accelerates business growth, and strengthens their role in leading trends within their markets.
Registration Information
To register for COLOR OBSESSED: The Virtual Show, visit: www.saloncentric.com/color-obsessed-virtual-show.html
Follow @SalonCentric and #ColorObsessedVirtual for updates, artist announcements, class teasers, and exclusive behind-the-scenes content.