Redken Introduces New Cool Coverage Shades

Written by Redken TeamJul 10, 2020

Read time 5 min


Before and after | SalonCentric
Source: Courtesy of Redken

Redken’s latest cool coverage collection combines to create two new cool families: Color Gels Lacquers and Shades EQ Ash Brown (ABn), and Cover Fusion Natural Ash Brown (NABn). The new shade family delivers ultracool, rich results for brunettes who want to stay cool until their next color appointment, and for stylists who want cool brunette results, without compromising on coverage. The permanent and demi-permanent shades provide an iridescent taste of color and are ideal for correcting extreme brass, achieving ultra-cool tones with 100% gray coverage in one-step, and mastering trending Ash Brown looks on clients at deeper starting levels.

Redken Brand Ambassador Cassondra Kaeding (@ckaedingcolor) loves the new shade family for creating icy, ash brown hair color creations. “My brunette clients are obsessed with keeping their color cool,” she says. “As a brunette myself, I know we are hyper-aware of ‘seeing red’, so I am always working to find the perfect balance between gray coverage and cool brunette color when I’m working behind the chair. The Ash Brown shade family makes it easy to find that balance, while creating the highly requested ash brown color trend. Helping your clients cover gray and stay cooler for longer is so important in today’s salon reality, and stylists can trust Redken to deliver with this new family in Shades EQ, Color Gels Lacquers and Cover Fusion.”

Redken x Mizani Brand Ambassador Rachel Redd (@rachel_redd) calls the new shade family a game changer, adding that, “A lot of my clients ask for darker tones without red undertones or warmth. The new Ash Browns create such a soft, neutral brown with richness and shine. It’s also a great choice for corrective color work when cancelling out ‘hot roots’.”

Redken Ash Browns | SalonCentric