How-To: Achieve Lived-In Blonde Highlights With Johnny Ramirez

Written by Redken TeamSep 14, 2022

Read time 5 min


350 Megan Before new new 350 Megan After

Source: Courtesy of Redken

Redken Brand Ambassador Johnny Ramirez (@johnnyramirez) worked his magic on his client Megan using his Lived In Color Technique. Johnny’s signature technique combined with the power of Shades EQ Gloss help him to create his iconic beach-kissed look to perfection every time. Check out how he created Megan’s blonde highlight look below.

Lightener Formula: Flash Lift Bonder Inside Lightener + 20-Volume Pro-Oxide Developer



Lightener Technique: Johnny determined highlight placement using Megan’s lips as a guide. You can use eyebrows, nose, or lips.


  • Work from the part-line down, taking the first section on the front left quadrant.
  • To backcomb, take a slice, insert comb horizontally within the section and comb toward the head.
  • Work down the hairline and lower the highlight placement section after section.
  • Repeat on all sections, using the placement of other foil sections as a guide.
  • Aim for a halo effect around the head.
  • Process at room temperature for up to 50 minutes.
  • Rinse and shampoo thoroughly.


Shades EQ Gloss Formula:



Root Tap Formula: Shades EQ Gloss 1oz. 05N + 1oz. 07N + 2oz. Shades EQ Processing Solution


  • Apply to 1” regrowth at the scalp.
  • Process for 20 minutes.
  • Rinse and dry.


Gloss: 1.5oz. Clear + 0.5oz. 09NB + 0.5oz. 09GB + 2.5 oz. Shades EQ Processing Solution


  • Apply globally.
  • Process for 20 minutes.



Haircare and Styling:


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