How-To: Achieve The Best Blonde Results Every Time

Source: Courtesy of Redken

When it comes to lightening and highlighting services, it’s essential to use the best products that will strengthen and protect the hair. Choosing the right lightening, hair color and haircare products will help ensure that your guest has the best possible experience and leaves the salon with a beautiful, healthy-looking end-result. With Redken’s must-have products for blonding and lightening—Flash Lift Bonder Inside, Shades EQ Gloss, and Acidic Bonding Concentrate—you can feel confident that your guest’s hair will be conditioned, protected and strong following blonding services.

Source: Courtesy of Redken

Redken Brand Ambassador, celebrity colorist and owner of Ramirez-Tran Salon Johnny Ramirez has been recognized for his Lived In Color™ technique—his natural, sun-kissed hair coloring technique which was inspired by his daughter’s beautiful California beach-kissed hair. "My Lived In Color™ technique achieves a beautiful, natural end result and grow out. With Redken must-have blonding products, I can protect the hair every step of the way."

Here, he shares how he uses these products plus top tips to guarantee beautiful blonde results with every guest.

Teasylight Formula:
1 Pod (15g) Flash Lift Pods Bonder Inside
1 oz. (30ml) 20-Volume Pro-Oxide Developer

Global Highlight Formula:
3 Pods (45g) Flash Lift Pods Bonder Inside
3 oz. (90ml) 20-Volume Pro-Oxide Developer

Gloss Formula (Zone 1):
1 oz. (30ml) Shades EQ Gloss 05N Walnut
1 oz. (30ml) Shades EQ Gloss 07N Mirage
2 oz. (60ml) Shades EQ Processing Solution

Gloss Formula (Zone 2):
2 oz. (60ml) Shades EQ Gloss 010VG Baby
2 oz. (60ml) Shades EQ Processing Solution

JOHNNY’S TOP TIPS FOR BEAUTIFUL, STRENGTHENED BLONDE HAIR
1. LOW AND SLOW
When lightening, Johnny selects a 20-volume developer and processes for the full time to ensure optimal hair health.
2. STRAND TEST
Johnny always does a strand test with new clients so he and his client understand what they can achieve in one service.
3. HAIR REHAB
When hair needs help, Johnny will put his client on a special care regimen with Acidic Bonding Concentrate for ultimate repair, intense conditioning and color fade protection.

3 MUST-HAVE PRODUCTS FOR BEAUTIFUL BLONDE HAIRCOLOR
LIGHTEN:

Source: Courtesy of Redken

When lightening a guest’s hair, it’s important to choose a lightener with a built-in bonder for added protection, such as Redken’s Flash Lift Bonder Inside and Flash Lift Pods Bonder Inside. These lighteners will protect and strengthen the bonds of the hair, reduce the damage and breakage that can often occur during lightening, and help to ensure optimal hair health post-lightening service.

TONE:

Source: Courtesy of Redken

The hair color used during a lightening service should nourish and reinvigorate the hair with moisture and shine. Redken Shades EQ Gloss demi-permanent hair color is the ultimate choice for lightening and blonding services. Featuring an acidic, no-lift formula, Shades EQ seals the hair cuticle after a lightening service. The formula also helps to condition the hair and guarantees amazing shine.

PROTECT:

Source: Courtesy of Redken

No lightening service is complete without a powerful take-home regimen to strengthen and hydrate the hair. Redken Acidic Bonding Concentrate is a three-step system providing ultimate hair repair, intense moisture, and hair color protection, a must-have for every lightening client. Send your blonding guests home with this regimen to ensure 11 times more smoother hair, 56 percent less breakage, and 82 percent less visible split ends.

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