Chances are, your clients have heard about free radicals from magazines, blogs, or even on social media. But do they really know about the damage these common skin-agers can cause? Establish your skin care authority and educate your clients with these simple explanations. (Because clients should get their skin care wisdom from you – not a random blog.)
1. Compare apples and… skin damage
Put free radical damage in terms your client has experienced first-hand. Ask "Have you ever watched a cut apple slice start to brown?" That process is called oxidation – and it’s caused by free radical destruction. Oxidation occurs when free radicals damage parts of the cells, such as proteins and cell membranes. Free radical damage can lead to wrinkles, lines, dehydration, hyperpigmentation, and loss of youthful volume.
When free radical oxidation occurs, cells become damaged and lose their ability to function normally. The body tries to compensate for this by activating inflammatory pathways. But this inflammation can further degrade collagen and elastin, which also leads to premature sagging and lines.
2. Name the culprits
Free radicals are triggered by daily pollution, ozone, cigarette smoke, UV rays and extreme seasonal weather. Scientists are becoming more aware of the specific climatic threat of our environment, and how atmospheric stressors are prematurely aging our skin. Free radicals can even attack DNA, and potentially lead to cancer.
3. Introduce them to superheroes
Antioxidants are skin’s superhero against free radicals. Vitamins C, A and E are all potent antioxidants that help protect the skin from the damage caused by free radicals. They work by interrupting free-radical damage. Antioxidants actually sacrifice themselves to save our cells; they offer themselves to be oxidized, rather than the cell.
As antioxidants are constantly sacrificing themselves to protect your skin, they must continually be replenished.
3. Give them a real solution
Clients can help prevent free radical damage with skin care formulated with potent antioxidants. Bioelements new Plump Start is a plum-infused antioxidant concentrate that instantly improves fullness, nourishes and smoothes out fine lines.
Powered by Collagen-4 Complex, this intensive plumping concentrate surges moisture deep into surface layers to soak skin with vitamin C charged antioxidants, and significantly scavenge free radicals from 70% to 85%.* This “liquid filler” includes three Australian wild plums plus a moisture-magnet marine bioactive to hold moisture in, and push it up through the epidermis to help support skin’s volume and reclaim natural youthfulness. It’s intelligent hydration that reads your skin and penetrates where it’s needed – to visually improve the look of skin’s wrinkle valleys and crevices.
* Based on wild plum in-vitro testing
Photography: Courtesy of Bioelements