Source: Courtesy of Rene Furterer Education Team
In recent years, the ”skinification” of hair has made an epic impact on stylists’ traditional haircare methods. This trending approach to hair recognizes that scalp is skin too, and blurs the lines of what was once considered just skincare and just haircare. With this innovative approach of an treating the scalp and hair as an extension of the skin, stylists can provide optimal, long-lasting haircare results for their client.
Understanding the Skinification Trend
For decades, stylists tended to their client’s hair with regimes that solely targeted the hair strand. Fast forward to today, “caring for your scalp is just as important as caring for the skin on the face and body,” says Shirley Tokuda (@renefurtererusa), from Rene Furterer’s Education Team,“ The scalp supports the follicle, which is the root of our hair, so maintaining a balanced scalp is crucial to the health of our hair. There are lots of things that can cause stress on the scalp, including product build up, styling products, and pollution.” By shifting the focus to treating these stressors and overall scalp health, beauty professionals can target the root cause of their clients’ haircare concerns better than traditional methods which largely produce a cosmetic effect.
Incorporating Scalp Care Services
For stylists, the pressure of bookings, time-management, and servicing multiple clients throughout the day can make introducing a new service seem daunting. However, Malibu C Hair Loss Specialist and Certified Clinical Trichologist, Missy Peterson (@mpetersonhair), says that “stylists can easily scalp care to their service menu because it takes minimal time, as it sets the scalp and hair up for success for other processes” which can ultimately shorten the durations of future appointments.
To introduce scalp care services, Surface Artist and Business Development Manager, Shazia Rogers (@shaziasurfacehair), suggests “launching the scalp facial as a complimentary add-on for guests’ first time receiving the service. After that, price your scalp facial at 25 percent of your haircut price. Plan accordingly to spend about ten minutes at the shampoo bowl.”
Check out these recommended scalp facial and scalp care treatments that stylists can incorporate into their service menus.
Caryn Vanderbilt (@carynvanderbilt), Biolage Regional Educator
Step 1: Exfoliate the scalp with a scalp brushing technique. Work through the hair in small partings. With each parting, gently brush the scalp three to five times with a natural bristle brush.
Step 2: Massage the scalp with a pre-shampoo oil treatment, such as the Biolage All-In-One Multi-Benefit Oil.
Step 4: Condition with the Biolage Scalp Sync Conditioner, focusing the product through the mid-lengths and ends of the hair. However, with this conditioner formula, massaging onto the scalp with help rebalance the pH of the scalp skin after this exfoliation service.
Step 5: Style as desired.
Missy Peterson, Malibu C Hair Loss Specialist and Certified Clinical Trichologist
Step 1: Client consultation, including water testing.
Step 2: Use the digital scope to examine the scalp. There is a tool called the head map, which tells stylists exactly where to scope on the head so they can compare before and after pictures. Capture an image from the scope in each zone on the head.
Step 3: Shampoo the hair with Un-Do-Goo Shampoo; it is a gentle clarifying shampoo with a higher pH, which helps prepare the hair and scalp to release the complex compounds and receive the treatment better.
Step 4: Rinse shampoo and apply Head Lab Crystal Gel XL. Massage into the scalp using the Head Lab massage technique developed to maximize blood flow to the scalp.
Step 5: Process the Crystal Gel XL for the determined time to get removal. If stylists are uncertain about the processing time, they can start the process with heat, then after ten to fifteen minutes, revisit and utilize the digital scope to determine if the compounds have been successfully removed. If compounds are removed, this process is complete. If you stylists still see the buildup on the scalp, they should continue to process for the rest of the suggested time.
Step 7: Towel dry the hair and scope client again following the same order from the head map to show them you have detoxed their scalp from the buildup of complex compounds. Move forward by discussing what is next with the client.
Shazia Rogers (@shaziasurfacehair), Surface Education Team
Step 1: Using the Awaken Scalp Elixir Pre-Shampoo, mist scalp with Elixir, massaging for one minute. Leave on, then shampoo.
Step 2: Follow with the Awaken Shampoo to cleanse and stimulate with a one minute scalp massage during second lather. Rinse.
Step 3: Use the Awaken Therapeutic Masque and massage into scalp for seven minutes. While massaging scalp, squeeze Masque through to ends of hair.
Step 4: Apply the Awaken Scalp Elixir to scalp again, massage for one minute and leave on.
Step 5: Apply the Awaken Therapeutic Treatment to scalp, massage for one minute and leave on.