Sam Villa’s Hair Hacks: Creating Easy Volume With Redken’s High Rise Duo Volumizer

Written by Sam VillaMay 1, 2018

Read time 5 min

Redken Global Artistic Ambassador Sam Villa is back with more amazing tips to help you dazzle your clients behind the chair! From product tips to new and interesting styling techniques, check back to discover Sam’s favorite hacks for creating easy, beautiful hair! Do you have a client that’s looking for va-va-volume with the least amount of work?

Click to watch as Sam demonstrates an easy technique for creating a full, voluminous look!


Before you begin, section out the top and the crown area of the damp hair. Instead of sectioning the top area of the hair horizontally, begin to section diagonally.

  • Create a section diagonal forward to mimic an X pattern.
  • Dispense a dime-size amount of Redken High Rise Duo Volumizer and emulsify through the hands before raking through the given section.
  • Continue on to create a diagonal section in the opposite direction. Apply product as with the previous step, and repeat throughout the top section of the hair.
  • For maximum volume, start by placing a thermal round brush towards the roots and blow-drying the hair upwards and over directing forward. 
  • Repeat this action throughout the sections, rolling any flyaways around the brush.
  • Set your style and calm flyaways with Redken’s fashion work 12 hairspray.     
There you have it - maximum volume, minimal effort!
About Expert
Sam Villa is changing the industry one hairdresser at a time! Whether he’s teaching in a hands-on class, on the main stage, or reaching his millions of social media followers, Sam changes people. As the 2017 NAHA Lifetime Achievement Award Winner, he is known for doing things differently to challenge, inspire and motivate. His encouragement to stylists is unrivaled, as he genuinely wants each one of them to reach deep to identify how they can make a change to promote their own growth. His talents stretch far beyond his brilliant cutting and finishing skills; his business tips help stylists think about how they speak to their guests to add value behind the chair. “Sharing is the greatest gift we can give one another…to help each other grow and prosper, we all need to pay it forward,” says Sam. With consistent research and a respect for essential techniques, Sam is always on the move for new and unconventional ways of cutting and finishing hair. He shares his knowledge with stylists with the hope that they too will share with others to enrich the industry. Sam is co-founder of the Sam Villa® brand (Allvus, LLC), serving both stylists and consumers with tools including brushes, combs, thermal tools and shears/razors.
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