It’s sobering to hear stats like 1.5 million women are physically assaulted by their partner each year or that every 15 seconds a woman is battered or that one in three women will experience domestic violence in their lifetime. Intimate partner violence has increased 20 percent since COVID-19 quarantines and mandated stay-at-home orders, and now more than ever, victims need a safe place where they can be seen and heard. And so, SalonCentric actively continues to sponsor the Professional Beauty Association (PBA) and the beauty community at-large to stand against this growing epidemic through the Cut It Out program and give the power back to victims of domestic abuse. The program, dedicated to mobilizing salon and spa professionals, students and others to fight domestic abuse in communities across the United States, aims to build awareness of intimate partner violence by leveraging the very personal relationships and confidential discussions between a stylist and their client.
Cut It Out provides licensed beauty professionals with training to help them recognize the signs of intimate partner violence, supplies signage to identify a salon as a safe place, and gives beauty pros the ability to safely refer clients to the proper local resources. And in honor of Domestic Violence Awareness Month, SalonCentric has partnered with the PBA and the L’Oreal Professional Products Division to offer free digital trainings which are eligible for one hour of CE credit in cosmetology, nails and esthetics. To register for the next online training on October 26th at 9am ET, you can sign up in stores, online, with a Salon Success Consultant or via Customer Service at (800) 282-9686.
To learn more about this initiative or to get involved, go to https://www.probeauty.org/pba-charities/cio.
