How much do we love holiday retail sets? Let us count the ways! They’re easy problem solvers for clients during the frenzied pre-holiday hours and last-minute list check-offs. Whether for the babysitter, the dog-walker, the beauty-obsessed niece, there’s a perfect kit for everyone.
And for your business, holiday sets amp up your retail sales and introduce clients to all kinds of products and brands they may not normally be exposed to. So when it comes to holiday kits, stock up, offer them to your clients and get ready to reap the rewards with these tips for making the most of these holiday business bonuses.
Work the Second and Third Shelves
This is prime retail real estate—the shelves where your clients’ eyes land immediately when they walk in. So, this is the place to display all your holiday kits and retail offerings, whether you have a 20-foot wide retail wall or a space-conscious corner shelf.
Consider “Forgotten” Spaces
When your client is in your salon or studio, every inch is part of your business. So counters, windows, changing rooms, even bathrooms are fair play when it comes to holiday displays. Place a few holiday kits on an end table in the changing room or bathroom—from the moment they approach your space, until the moment they walk out the door, clients should get the message that you’re in the holiday gift-giving business.
Work Your Windows
Salon windows are a billboard for your salon. Give them some TLC as in "Think Like a Client." Visually merchandise your windows keeping in mind these tips: create a theme, put in a setting, find one focal piece that pops, use props to elevate kits, have multiple layers of height, and limit your palette. Matrix Artist and Hair Biz salon owner in Waverly, OH (@hair_biz_salon) Andrew Walder (@andrewryanwalder) puts all of these tricks into practice, creating a fun and festive holiday window using Matrix Holiday Kits, props sourced from his local crafts store or 3D-printed, and a healthy measure of cheeky creativity.
Use Holiday Decor to Promote Kits
Holiday decor isn’t just for creating a festive ambiance—it can also be a great tool for promoting retail sales at your salon. Integrating holiday kits and retail products into your holiday displays can make them even more eye-catching and festive. “I love using holiday displays to promote products,” says Lindsey Summers (@the.blonde.bar), owner of The Blonde Bar Salon in Scottsdale, Arizona. “Sometimes, I put products in the trees as decorations or create holiday packages to put under the tree as gifts,” she says.
Raffle Off A Basket
Baskets don’t take up a lot of room, so they work in any size space. Create a big beauty basket filled with holiday sets, a hairdryer, a curling iron and some of your individual product favorites. Let clients know everyone who spends more than a certain amount (you decide) is automatically entered into the raffle for a drawing to win the gift basket. If a client’s ticket comes in a bit under the minimum, that’s the time to suggest a retail purchase or add-on service to qualify them for the raffle. Make sure your minimum is attainable, but also enough for you to recoup your investment on the giveaway.
