Matrix Color Pop-Up Tour 2024 

Written by Matrix TeamFeb 6, 2024

Read time 5 min


The beginning of a new year offers an opportunity for a fresh start, and for those in the professional beauty community it’s also a time to set new goals to boost business and increase profits. No matter how long you’ve been in the industry, continued education is the most important investment you can make in your business in order to stay competitive in an ever-changing industry. 

The popular Matrix Color Pop-Up Tour is back for 2024 and offers the perfect opportunity to learn how to increase income, retain clients, enhance creative and technical skills by staying on top of the latest trends and techniques, as well as network and build relationships with likeminded beauty industry professionals. The tour kicks off on February 12th, 2024 in Miami, FL, at the Mayfair Hotel & Spa and will feature an epic day of education, inspiration, and celebration with Matrix’s top artists. 

Each immersive event boasts a day of trend-focused hair color education featuring an exciting line-up including Pati Rodriguez (@pati.rodrigz), Danielle Keasling (@danielle.keasling), Michelle O’Connor (@michelleoconnorbeauty), Daniel Roldan (@d_roldan), and Leah Sterk (@leahsterk), among others as they share their award-winning blonding, color and cutting secrets, along with a live haircutting demo. Attendees will also have the chance to enjoy an up close and personal experience with their favorite Matrix artists, brand ambassadors and educators.  

In addition to Miami, The Matrix Color Pop-Up Tour will be coming to other cities across the country throughout the year. Upcoming dates include:

  • May 6th in Grand Rapids, MI
  • October 21st in Columbus, OH
  • October 28th in Salt Lake City, UT

Tickets for the Matrix Color Pop-Up Tour 2024 cost $99 per person. There will also be a mix-and-mingle social hour, signature welcome drink and bites, and a special Matrix swag bag worth $125. For more information and to reserve your spot, visit