Photography: Courtesy of L'Oréal Professionnel
The L'Oréal Professionnel tecni.art lineup has long been a beloved salon essential, known for its versatility, performance, and stylist-approved formulas. Now, the range is entering a new era with updated packaging, streamlined naming, and a modernized identity—while keeping the same pro-trusted performance at its core.
Ahead, discover everything you need to know about the tecni.art refresh, including product swaps for discontinued favorites.
tecni.art Updates: New Names, Packaging & More
Keep reading for a closer look at what’s changing within the revamped tecni.art lineup—what’s staying the same, what’s brand new, and what’s had a name or formula update.
New Packaging and Names
All tecni.art products are receiving updated packaging to reflect the brand’s tech-first positioning and modern design. While the formulas remain unchanged, you’ll notice slight updates to product names for consistency and clarity. Here are a few examples:
- Infinium 3 → Fix Infinium 3
- Infinium 4 → Fix Infinium 4
- Liss Control → Flex Liss Control
- Super Dust → Volume Dust
Additionally, Blow-dry Fluidifier has also moved into tecni.art and will now be called Flex Blowdry with stunning new packaging.
New Product: Flex Depolish
Introducing the newest addition to the tecni.art line up: Flex Depolish, a deconstructing paste that creates an intentionally unpolished, textured finish with flexible definition—perfect for adding edge to any style.
Updated Formula
Previously known as Bouncy and Tender, this curl-defining favorite has been reformulated for enhanced performance and now appears in sleek new packaging as Flex Curl Bounce.
Which Products Are Being Discontinued?
As part of the tecni.art renovation, the following products will be discontinued:
- Homme Clay
- Homme Sculpte
- Homme Mat
- Fix Polish
- Liss Control +
- Morning After Dust
- Transformer Gel
- Transformer Lotion
- Siren Waves
Photography: Courtesy of L'Oréal Professionnel
Discontinued tecni.art Favorites? Here’s What To Use Instead:
- Transformer Gel → Volume Extra Full
- Liss Control + → VCS Glass Shine Serum
- Transformer Lotion → Flex Blowdry (for smoothing)
- Transformer Lotion → Curl Expression Cream (for curls)
- Siren Waves → Flex Curl Bounce
- Homme Clay / Homme Sculpte / Homme Mat → Flex Depolish
Ready to try the new tecni.art? Shop the updated range at SalonCentric.com or visit a SalonCentric store near you.
