In the competitive landscape of New York's beauty scene, the IGK Salon in SoHo has established itself as one of the most electrifying havens for hair artistry. Often viewed as a trendsetting mecca, the city's most stylish come to refresh, reinvent, and walk out with hair that feels authentically them but elevated. There’s an undeniable buzz—a high-energy, fashion-forward atmosphere that resonates with its clientele and earns it a reputation as a go-to for editorial-worthy looks and covetable, lived-in styles. For the professional, IGK New York isn't just a salon to watch; it's a testament to how creative vision, strong branding, and a finger on the pulse of modern beauty can translate into a powerhouse institution.
Founded by a quartet of visionary stylists—Franck Izquierdo, Leo Izquierdo, Aaron Grenia and Chase Kusero—IGK isn't just a salon; it's a statement. These aren't your run-of-the-mill coiffeurs; they're architects of aesthetic, having cultivated a brand that speaks directly to the modern, discerning client. Their eponymous product line, instantly recognizable for its chic, minimalist packaging and highly effective formulations, has carved out a unique niche.
Follow along as co-founder Aaron Grenia walks you through one of New York City’s premier beauty phenomenons.
