Biolage Introduces Colorlast Purple Shampoo

Written by Biolage Education TeamMay 3, 2019

Read time 5 min

Blondes rejoice! Biolage sets a new #healthyblonde standard with the launch of Biolage ColorLast Purple Shampoo. A unique combination of purple pigment plus natural fig and orchid extract keep blondes free of unwanted harsh brassy tones while keeping hair healthy and conditioned between salon visits. The new formula is vegan* and contains no parabens.

Cool blondes are often the most fragile of hues, both in terms of hair health and tonality. Frequent lightening services can lead to dullness and breakage. And over time, these cool shades can become yellow, brassy or inconsistent. Biolage ColorLast Purple Shampoo restores cool, clear blonde tones and maintains color consistency and overall tonal balance. When used with the Biolage ColorLast Conditioner, hair is shinier and two and a half times smoother** with three times less breakage**.

ColorLast Purple Shampoo is formulated with fiber-rich fig oil, which is high in antioxidants to strengthen each hair follicle. It also helps to resurface hair after lightening services. It contains vitamins A, C and E which supply vital nutrients to hair.

Orchid Extract contains a high content of fatty acids to reinvigorate the hair’s own natural oil production. Thanks to its high antibacterial level, it promotes scalp health and circulation, and its high level of protein supports hair’s natural keratin production. Even heavily lightened hair becomes healthier, suppler and infused with moisture after the very first wash.

“When my blonde clients add Colorlast Purple Shampoo to their home care regimens, their color remains cool, balanced, healthy and on-tone,” says Matrix Artistic Director Danielle Keasling. “An investment in blonde hair color deserves the best possible care, and Colorlast Purple Shampoo is an essential element in that care strategy.”

*No animal derived ingredients or by products.
**Vs. non-conditioning shampoo with a system of ColorLast Purple shampoo and ColorLast Conditioner