These days, clients can’t get enough of hair color. And thanks to the introduction of revolutionary new bond building formulas, it’s safer and healthier than ever to satisfy your color chameleons, as well as all your chemical service clients.
Bonders are added directly to your hair color, straightening and smoothing formulas. They speed up the reformation of the disulfide bonds of the hair that break down during chemical processing. They seal these bonds tightly so the hair remains healthy and strong. Many bonding systems also include a home conditioning component that offers continuous conditioning and bond building benefits.
Here’s how to incorporate the bonding revolution into your service menu.
Present the bonder option as an add-on with any chemical service. Education is critical when up-charging an existing menu item, so be sure to thoroughly explain the advantages of adding bonders to your clients’ formulas—like less breakage and healthier, more nourished hair. Include these benefits in the service description and in your consultations. “We refer to bonders as ‘insurance’ for your hair color,” says Robert Santana, owner of Elements Salon in New York and Matrix Artistic Director. “When a client is spending a lot of money on her color, it’s important to ensure her hair is as healthy as possible so the color will always look its best.”
Offer bonders as a stand-alone service. For clients who may have already experienced damage from chemical services, thermal tool damage or environmental damage, a restorative treatment with your salon’s bonding system could be just what they need to turn that damage around.
Incorporate the cost of the bonder into your chemical services. Many salons skip the add-on and simply boost their overall service prices to cover the cost of adding the bonder. They believe they’re the best judges of when a client can benefit from a bonding service, so they simply structure their pricing to accommodate the addition of a bonder when needed.
Another new development on the retailing side of the bonding business is the introduction of multi-step, at-home re-bonding systems. These usually include a pre-treatment, shampoo and conditioner, all designed to be used for several weeks after the initial hair color service. Manufacturers of these restorative systems say they offer repair and strengthening. They protect the cuticle to prolong hair color vibrancy and leave hair shiny and smooth. And they help remove any remaining deposits left after the service.
Bond builders offer salons a new profit opportunity as well as a way to maintain the integrity of clients’ hair post-chemical services. It’s a win-win for everyone!