As part of the Hairdressers United Initiative, Redken has joined forces with the It Gets Better Project, Redken artists and experts in the field to develop a free, virtual on-demand training to help make hair salons a safe space for all LGBTQ+ clients.
Hairdressers wear many hats. While they can seamlessly transform a client's hair with a new color or cut, they also have the power to shift how those clients feel about themselves on a deeper level. Redken believes that everyone should feel the freedom to fully be themselves while in their hairdresser's chair.
Through the Safe Space Course, hairdressers have access to six five-minute video modules that will:
- Teach ways to signal that their salon is an LGBTQ+ safe space
- Build trust with clients who may have had traumatic salon experiences in the past
- Conduct consultations where techniques are not tied to gender
- Introduce gender-free pricing
A 2021 survey from The Trevor Project showed that having at least one accepting adult can reduce the risk of suicide attempts for young LGBTQ+ people by 40 percent. That one accepting adult in someone’s life could be a Safe Space-educated hairdresser.
SAFE SPACE COURSE
Since its inception in 1960, Redken has focused its efforts on educating and empowering hairdressers to be the best in the industry by equipping them with the tools and knowledge needed to excel in their career. Now, the brand is taking their hairdresser education to a new level by offering a free LGBTQ+ Safe Space course.
Redken’s Safe Space course is available for free on L’Oreal Access. Upon completing the course and a final quiz, hairdressers receive “Safe Space Educated” certification and a sticker for their mirror or window—an addition that will hopefully help LGBTQ+ people navigate their way into spaces that are inclusive and empowering.
CALL TO ACTION
By spreading a message of inclusion, promoting LGBTQ+ education for salons, and amplifying hairdressers’ and clients’ personal stories, we will be one step closer to being United in Creating a Safe Space.
For hairdressers and salons:
Take 30 minutes of your day to complete the training and become Safe Space Educated here.
Share how you are creating a Safe Space for your clients, and how you’ve been touched by their transformations using the hashtags #RedkenHairdressersUnited #ItGetsBetter.