Matrix Continues to Provide Best in Class Education at Matrix Destination 2020

Written by Matrix TeamMay 20, 2019

Read time 5 min

Matrix is inviting all hair stylist professionals to Matrix Destination 2020 in Orlando, FL January 19-21 to embark on three days of inspirational education. Taking place at the new Rosen Shingle Creek Resort and Spa Matrix Destination 2020 promises to be an unforgettable experience for every attendee – led by a stellar line-up of award-winning artists & the biggest names in social. From a theatrical opening night show and party, to inspirational mainstage hair presentations and hands-on classes, surprise celebrity guests, and luxurious accommodations – thousands of guests will have an opportunity to elevate their skills, energize their creativity and forge unbreakable bonds with other fellow beauty professionals.


At Matrix we believe that individuality should be celebrated, that differences lead to stronger collaborations and hairdressers make the world a more colorful place. And we aim to foster this more colorful world with events like Matrix Destination 2020. Find your passion, create together and LIVE YOUR COLOR with us at Matrix DESTINATION 2020! At this life-changing event attendees are promised non-stop education on the newest trends in cutting, color, texture, styling, barbering, business and social media. The program includes a full range of hands-on classes, all taught by the very best in the industry. Every attendee gets to create their own journey and choose the six hands-on classes that’s right for them, getting a truly personalized experience. On the agenda so far (with more to come):

Color Connection with ME
Matrix Business Ambassador, Tabatha Coffey will guide attendees through effectively engaging with different personality types to insure effective communication, in depth-consultations, and continued human connection.

Financial Success with ME
Whether you are a business owner, commissioned or independent stylist; this hands on class lead by Virginia Nersesyan will educate you on resources to protect your income, keep more money and set yourself up for long term success.

Show ME the Money
Don’t settle for average results today! Heather Bagby will be teaching attendees how to consistently communicate a vision, turn followers into clients in the chair, and implement a plan that will drive “above average results” to your bottom line, today, tomorrow and beyond!


Picture Perfect with ME
A Picture tells a thousand words. Do pictures of your work say what you want them to? From concept to creation, editorial to social, this specialty hands-on class taught by Dan Csicsai, Nick Stenson, and Constance Robbins will teach you the skills needed to create and capture the perfect shot every time.

It’s a social world and we’re all in it! Learn to create, adapt, and master the tips and tricks to build your #GOALS, personal brand and #DREAM clientele in this fun, #onpoint, hands on class taught by Kiera Doyle and Constance Robbins.


Live Your Color With ME
Expand your haircolor boundaries through the lens of artistic creation. From your more daring client to classic beauties… there’s a place for artistic creation on every type of client. Chrystofer Benson and George Papanikolas, will teach attendees how to embrace your color signature in this fun and creative hands on class!

Style With ME
From chic up-dos to winsome waves, swinging ponytails, and beautiful braids; you’ll discover easy and quick styling techniques in this hands-on class. From the King of Waves to NAHA winners, you’ll learn the most coveted secrets of artists Mustafa Avci, Michael Albor and Victor Mendoza.

Shape ME
Hair has no gender. From fades to intricate lines, this technique driven hands on class taught by Daniel Roldan and Desmond Murray; will focus on creating head-turning, double tapping, cuts for all of your clients.

Color with ME
From vibrant vivids to timeless classics, any master colorists knows that formulation is key. Explore the depths of color creation and formulation with the masters of Science and technical color – Lenny Strand and Leah Sterk, in this advanced, hands on class.

Fades & Blades with ME
Scissor over comb? Razor? Straight blade? The art of barbering has taken the world by storm. Learn from worldwide experts such as Philip Wolff, in barbering techniques in this specialty crafted, hands on class.

Hair Envy with ME
Some are born with it….most are happy to pay for it! Length, volume, customized color. All things are possible with the right hair extensions. Join us for a special hands on collaboration with Bellami Hair and Eric Vauhgan on customizing, blending, and creating Hair Envy on your clients!

Natural Hair Goals
Whether your clients are ingredient obsessed or want incredible shiny hair, this hands on class will indulge what’s possible with plant based color. Facilitated by Paul Falltrick and Alfredo Lewis, you’ll learn how to create dimensional, rich, healthy haircolor and add new services for all of your pickiest clients. This course will make you BE-lieve in the potential of Biolage to grow your business.


Discover Your Power with ME
From breaking award records to breaking glass ceilings the incredible showcase of artists: Danielle Keasling, Dilek Onur-Taylor, Michelle O’Conor and Constance Robbins will inspire and empower artists on how they can propel their careers. Hosted by Tabatha Coffey.

Mentor ME
Transformation and human connection are the foundation of our industry; join Tabatha Coffey as she brings to life an exciting project of mentorship, transformation and the power of education.

Collaboration with ME
Collaboration is at the forefront of Matrix Education. Join us for a specialty class by leading artists on blending the worlds behind the chair, in social media and global education trends to create person success and inspiration through collaboration.

Multi-Texture with ME.
Texture experts Michelle O’Connor, Dilek Onur-Taylor, Robert Santana, Desmond Murray and hosted by Tabatha Coffey will teach stylists to embrace, enhance or transform any hair texture in this exciting mainstage session.

Matrix Destination 2020 is shaping up to be an educational and also entertaining experience with truly something for every artist. In addition to first class education, attendees will be able to network at the MATRIX meet and greet and Red-carpet reception. At both event artists will have the opportunity to build their digital rolodex and connect with the full Matrix Education global community.


From now until the end of 2019, 25 lucky Matrix customers have a chance to win a Golden Ticket to Matrix Destination 2020. In partnership with Salon Centric, winning tickets can be found in boxes of Matrix products at Salon Centric locations. Golden Tickets provide a chance to win a free event ticket plus $1,000 towards airfare and hotel. What’s more, 100 Silver Ticket winners will get $100 off their Matrix Destination 2020 tickets and 1,000 Bronze Ticket winners will be eligible to receive their choice of bonus LEVEL Points, 50% off Matrix classes or their choice of Matrix product, plus exclusive Access educational content. Ticket winners simply post an image of their ticket on social media, tag it with #MatrixGoldenTicketSweepstakes and contact the Matrix concierge to redeem their prizes.

Matrix Destination 2020 will be an experience to remember and Matrix invites all hair stylists to come and learn all that there is to offer. New Artists will be added continuously, and exciting special guests and events will be announced in the near future.

Registration is open now for what promises to be the premiere education event of the decade!

Visit to find out more information and register. Everyone can follow the excitement leading up to Destination with #MatrixDestination2020.
Photography: Courtesy of Matrix