Kenra's New Haircare Line For All Hair Types

Written by Kenra Professional Education TeamMar 11, 2024

Read time 5 min


Kenra is unveiling its next era of haircare with all-new shampoo and conditioner collections to suit every client’s needs, because as the brand puts it, “Your hair deserves it all.” The new shampoo and conditioner solutions are revamped with upgrades in formula, fragrance and packaging. In addition to the Triple Repair Collection, the categories include Moisture, Volume, Color Protecting, Violet and Clarify.

Each of the formulas has unique benefits, but all of them are vegan, PETA-certified, color-safe and made without gluten. They’re also made with vitamins E and D, Phytosqualane, and a special oat peptide that leaves the hair looking and feeling better after one use. Let’s take a deeper dive into each collection and what makes them unique.

Moisture: Kenra Moisture Shampoo and Conditioner now not only improves manageability and boosts hydration, but also makes the hair up to four times more resistant to breakage. A key ingredient in this collection is cactus flower extract, known to contain antioxidants and retain moisture levels. A few of the fragrance notes include Sea Air, Aquatic Melon, and Coconut Veil for a truly refreshing experience.

Volume: Previously called Volumizing, the Kenra Volume Shampoo and Conditioner are now formulated with bamboo extract, which helps provide up to 45 percent increased volume with noticeable lift at the scalp. Given its benefit, this product is ideal for normal to fine hair and has a lightweight formula that won’t weigh the hair down. Some of the fragrance notes include Black Currant, Golden Amber, and Jasmine.

Color Protecting: Although all of the Kenra shampoos and conditioners are color-safe, Kenra Color Protecting Shampoo and Conditioner has added layers of protection built-in for extra color longevity. This pH-balanced formula contains Moringa Leaf extract, which is known to provide a protective barrier around hair strands and shield it from external damage. Key notes in the fragrance include Cocoa and Shea Butter, Vanilla Bean, and Strawberry Puree. When used as a set, this collection will help maintain up to 95 percent of color longevity through 40 shampoos.

Violet: The Kenra Violet Shampoo and Conditioner is powered by cosmetic-grade pigments to neutralize brassy tones in both blonde and gray hair between salon services. In addition to counteracting unwanted color, it leaves dull processed hair feeling moisturized with the help of lavender extract. Fragrance notes include Plum, Camelia, and Cedarwood.

Clarify: On its own, the Clarify shampoo can be combined with any product in the Kenra conditioner family depending on the hair type and concern. It is ideal for using in rotation with another shampoo and is powered by ingredients like Willow Bark Extract to effectively remove excess oils, impurities, silicones, hard-hold stylers and mineral deposits. It does this while remaining color-safe and effectively clarifies without leaving the hair feeling dry or stripped. A few notes in the fragrance include Grapefruit, Orange, Spearmint, Wild Mint and Orris Root. It can be used as a weekly reset to restore the hair’s natural radiance.

Triple Repair: Last but not least, the Kenra Triple Repair Shampoo, Conditioner and Split End Mending Serum are a system formulated with the same DualBond technology in some of the Kenra Color Lighteners. The Triple Repair Collection is sulfate-free and reduces breakage by up to 89 percent when used as a set. It also helps to visibly mend up to 90 percent of split ends with each use. L-Arginine is a key ingredient that helps in the repair process, and the fragrance coincides with the Violet Collection to complement each other as they are used together with blonding services.

All product packaging has also received a new look with improvements in design, usability and aesthetic. Now the lids come with a twist-lock feature to allow for worry-free travel in checked bags. The ten ounce bottles have also been modified to provide better grip in the shower and have additional features for ease of use.