Damage happens daily, and thanks to the impact of UV rays, mechanical styling, and environmental aggressors, it all adds up. So, when your clients are in need of extra smoothness, softness, and detangling after services, K18’s new Damage Shield Protective Conditioner helps defend hair against daily damage for up to three days. Follow along as natural/curly hair and color specialist Marcel Henriquez (@marcelcurlsyouon) shows you how to use K18 Damage Shield Protective Conditioner after the K18 Professional Molecular Repair Mask post-service.
First, Marcel preps her curly client’s clean canvas with the K18 Damage Shield pH Protective Shampoo (formerly the PEPTIDE PREPTM pH maintenance shampoo). This certified microbiome-friendly cleanse gently removes dirt and oils while maintaining hair health.
From there, Marcel gives the hair a thorough rinse and towel dries it before going into K18 Molecular Repair Mask. She applies one to three pumps of the K18 Professional Molecular Repair Mask, waiting just four minutes for lasting damage repair.
Finally, it’s time for the hair’s first defense against daily damage. Marcel applies the K18 Damage Shield Protective Conditioner from the mid-lengths to ends for added slip and smoothness after the K18 Professional Molecular Repair Mask. This helps her weightlessly soften and detangle at the bowl while providing conditioning protection for up to three days. She then builds up the product as needed, and rinses thoroughly before styling as usual.
You can see why Marcel relies on K18 Damage Shield Protective Conditioner in the salon—and encourages her clients to use it between K18 mask treatment days at home. Now, you can improve smoothness and shine, and help maintain hair health between K18 treatment mask days. Ready to shield your clients’ healthiest hair against damage? Power every service and every client with K18 Damage Shield pH Protective Shampoo and Damage Shield Protective Conditioner.
*Results observed as an improvement in protein condition and a reduction in hair breakage in scientific testing of hair tresses subject to a simulated three-day exposure to UV versus tresses not treated with K18 Damage Shield protective conditioner
**Results observed as a reduction in deposition of pollution in scientific testing of hair tresses subject to a simulated exposure to pollution versus tresses not treated with K18 Damage Shield protective conditioner