How To Upgrade Client Color And Your Income In Just Five Minutes

Written by Biolage Education TeamMar 4, 2022

Read time 5 min


What if you could improve the look and quality of your clients’ hair color, and at the same time boost your income in the salon—and make it all happen in just five minutes? It may sound too good to be true, but it’s not. A quick post-color treatment with Biolage R.A.W. Acidic Milk Rinse offers a noticeable upgrade to your hair color services, and to your bottom line. 


It’s all about the chemistry of hair color. You’ll recall from Hair Color 101 in cosmetology school that whenever you color or lighten hair, the alkalinity of the formulas goes to work to open the cuticle to allow proper penetration. Failure to restore the proper balance of alkalinity and acidity (aka the pH balance) leads to a perpetually open cuticle, which in turn leads to premature color loss, lack of shine and susceptibility to damage. The acidity of Milk Rinse, however, locks the cuticle back into place, which prevents color molecules from escaping, and also prevents breakage and dryness—because a sealed cuticle is a strong cuticle. That means your client can rock vibrant, long-lasting hair color plus strong, shiny, resilient hair. 


There are a couple of ways to increase your income with an Acidic Milk Rinse treatment. You could charge for it as an add-on service of course. Rough guidelines for the upcharge range from $5 to $10 per service but you might charge more depending on your location and salon pricing structure. Or you could fold the additional price into the flat rate of your color service. Either way, the potential is exciting.  

Let’s say you charge $10 for an Acidic Milk Rinse treatment, and you do five of them a day. Assuming you work a five-day week, that’s an additional $250 a week, $1,000 a month and $12,000.00 a year! That’s quite a bit of money for adding just five minutes to a color service, right? 


The how-to is quite simple. Plus, it’s quick so you’ll never fall behind schedule. 

1. After the color service, rinse the color from the hair. 
2. Shampoo and rinse the hair. 
3. Towel blot to remove excess moisture. 
4. Apply Acidic Milk Rinse directly to the hair from roots to ends. 
5. Wait five minutes, then rinse and condition the hair. 

 That’s it, just enough time to sweep your station, rinse your bowls, pull out some fresh towels or grab a handful of almonds and a coffee while your client is processing.  

 And one more tip: Acidic Milk Rinse is a must after a perm service. It neutralizes harsh odors, rebalances pH levels and leaves hair stronger and shinier….. and all in just five minutes.  

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