How-To: Repair A Client’s Damaged Hair 

Written by Redken TeamMar 1, 2023

Read time 5 min

Redken ABC Treatment

Most clients have products at home that they consistently reach for, but many forget that our hair is constantly reacting to the environmental changes around us. If our hair is changing, shouldn’t our haircare?

Adding treatments into an existing routine can bring a prescriptive care approach to your clients’ hair needs without having to replace every product in their routine. Redken’s Acidic Bonding Concentrate Intensive Treatment and Acidic Bonding Concentrate Leave-In Treatment can easily be added before and after an existing shampoo and conditioner for gorgeous, healthy-looking hair that combats one year of visible damage in one use.

Why the Acidic Bonding Concentrate Intensive Treatment?

When wet, hair can expand up to 50 percent. Because of this, if your client has broken or weakened bonds, they might experience breakage during the wash process. Applying the Redken Acidic Bonding Concentrate Intensive Treatment to damp hair and letting it sit for five minutes before rinsing and shampooing, allows Redken’s patent-pending Bonding Care Complex to fully penetrate hair strands and strengthen weakened disulfide bonds. When used alone, clients can experience less breakage. 

Why Acidic Bonding Concentrate Leave-In Treatment?

The repair process doesn’t stop there, though. Incorporating Redken’s Acidic Bonding Concentrate Leave-In Conditioner on towel-dried hair after shampooing and conditioning offers an added boost of Redken’s patent-pending Bonding Care Complex that works to protect and repair three distinct parts of the hair: cortex, cuticle and ends. And, when it comes to heat styling, Redken’s Acidic Bonding Concentrate continues to offer protective benefits:

  • Heat protection up to 450 degrees lets your client style without the fear of damage
  • 88 percent less visible split ends
  • Stronger bonds from application lets your clients bend, curl and straighten while helping protect against heat damage that could cause frizz and color fade

Why you need in your salon?

Although both treatments make for incredible add-ons to your clients’ at-home haircare routine, stylists love them just the same in the salon.  “The Acidic Bonding Concentrate Leave-In Conditioner will leave the hair structure and cuticle super smooth, so hair is more reflective,” says Redken Ambassador and pro colorist Matt Rez. “Believe me, it has superior heat protection to lessen heat damage.”

Treatments are an incredible way to build your retail business, both in and out of the salon. Here are just a few ways to drive retail business with treatments:

  • BOGO: Buy One Get One
  • Get X% off with purchase of X service
  • Trade-In: Bring us a treatment you aren’t happy with and get X % off