Make no mistake about it, social media is a big deal. And service providers must find ways to adapt to the integration of technology into business or risk losing out to those who do. Service providers already have a lot going on in their day to day, from running on time to up-selling services to making retail offerings. So when does one find time to even think about let alone ask a client if they can take a before and after photo for their social media and online portfolio? As easy as this seems, it can be difficult, and at the very least, it can be awkward.
Michael Cole, founder of Summit Salon Business Center, approached his elite service provider team, the Summit Social Media Ninjas, and asked them this very question. CaylaRae Dickerson, Summit Social Media Ninja, Summit Salon Consultant and Salon Owner of Salon Disegno, offered up this practical and actionable piece of advice: When asking for permission to take pictures, timing is everything. She advises asking for permission to take the “Before” photos on the back end of the consultation, and asking to take the “After” photos on the back end of the finish when the client is still in the chair admiring themselves in the mirror. Check out the video for more useful tips and scripts to easily get permission for your before and after transformations.