Getting To Know Design.ME

Written by Maureen SheenNov 5, 2018

Read time 5 min


Social media darling and buzzworthy brand-of-the-moment, Design.ME, has been making waves since its very first launch. The introduction of Puff.ME, a first-of-its-kind powder spray, became an industry gamechanger and an instant cult favorite, taking up prime real estate in stylists’ and influencers’ kits. “It was truly unique,” says Safir Shnayderman, CEO of Design.ME. “There were water sprays, hair sprays, lotion sprays but there were no powder sprays prior to Puff.ME.” A life-changing aha moment by four friends from Montreal led to the discovery of a revolutionary delivery mechanism which sprayed powder by a non-aerosol pump. “And that’s how Puff.ME was born,” says Shnayderman.

And now, the quickly growing styling and hair care brand, which has become synonymous with innovation and creativity, is making waves again. Design.ME has joined the SalonCentric family to bring their full range of 11 products which include hero products Puff.ME and Hold.ME, as well as Puff.ME Light, PowerDRY.ME, Fab.ME, Hold.ME and Puff.ME Volumizing Shampoo and Conditioner to all SalonCentric stores nationwide, all State|RDA stores and “Design.ME offers high-performing styling and care products. That’s why Puff.ME, Puff.ME Light and Hold.ME have become must-haves in a lot of stylists’ bridal kits. They are the go-to products for braids, bridal up-dos and textured styles,” says Shnayderman. “Plus, PowerDRY.ME is one of the leading blow dry accelerators on the market. With the success of Puff.ME and our own lab and production facility, we’ve been able to continue this success by launching more exciting styling and care products―all with our own proprietary formulas.”

The brand’s product portfolio has been splashed all over social media and is regularly featured in beauty tutorials across YouTube, Instagram and Facebook by celebrity stylists and Instagram rockstars like @glamiris, @theconfessionsofahairstylist, @alexandralee1016, @blohaute and @hairbymisskellyo.

Photography: Courtesy of Design.ME