Get To Know: Briogeo

Written by SalonCentric TeamAug 2, 2023

Read time 5 min

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Welcoming all hair types and textures, Briogeo burst onto the hair care scene in 2013, taking the industry by storm with its natural, ingredient-led formulas and ethos of inclusivity. Nancy Twine, Founder and CEO of Briogeo, drew inspiration from her mother’s roots in naturally formulated products to create a clean haircare line, pioneering the skinification of hair movement popular today. Briogeo’s commitment to innovation and inclusivity has allowed the brand to quickly establish itself as a leader in clean and naturally formulated hair care products.

The Meaning of Briogeo

Briogeo’s name is a combination of two words that describes the brand from the inside out. “The word ‘brio’ is an Italian word that means full of life, vivid, and unique. It speaks to our vibrant and colorful packaging that was inspired by our diverse and energetic hometown of New York City,” says Twine. “The word ‘geo’ is a Latin word that means of Earth or nature. It speaks to what's on the inside of the bottle which are naturally based, safe, and effective formulas made from the Earth's own ingredients.” 

The Briogeo Point of Difference

“It is part of our mission to not only formulate products with safe ingredients—non-toxic and naturally-based—but to make products that truly work,” says Twine. Every Briogeo product contains a NOVA Complex (Natural Oils, Vitamins, and Antioxidants) which is essential for building the foundation for healthier, beautiful hair. Plus, Briogeo takes the guesswork out of reading ingredient labels by abiding to a 6-Free ingredient criteria of products formulated without sulfates, parabens, phthalates, silicones, synthetic dyes or DEA. These very tenets are exemplified in the two groundbreaking formulas below that started it all for the brand 10 years ago, and have since gained cult status as Briogeo's hero products.

Don’t Despair, Repair! Deep Conditioning Mask

Scalp Revival Charcoal + Coconut Oil Micro Exfoliating Shampoo

Briogeo turns 10 this year, and is planning to kick off a multi-media, 360 brand campaign featuring some of beauty’s biggest TikTok stars, a pop-up experience rooted in TikTok content that will be out-of-home, across the country, and more. Follow along the brand’s social channels to get details for getting in on all the celebratory events and activations.