How-To: Level Up Holiday Product Promotions And Sales

Written by Redken TeamOct 2, 2023

Read time 5 min


The holidays are one of the busiest times for retail and client shoppers, making it the perfect opportunity for stylists to promote their products and boost their sales for the year. Selling holiday targeted products and promotions, like Redken’s holiday kits, allows beauty professionals to earn more, while also providing quality products to their clients. Redken’s holiday kits feature your favorite franchises including Acidic Bonding Concentrate, All Soft, One United, and more. This year, the brand is offering a new Acidic Bonding Concentrate mini treatment kit, which includes the pre-shampoo Intensive Treatment, the bestselling Leave-In Treatment, and a new 5-Minute Liquid Mask minis. Redken’s core ranges—All Soft, Extreme, Frizz Dismiss, and Color Extend Magnetics—include salon favorites 16.9-oz shampoo and conditioner. The multi-benefit styling favorite One United is featured in two sizes—retail and min—perfect for holiday travel.

Watch Summit Salon’s Kristi Valenzuela (@kristivalenzuelashare how to earn more this season with tips for successfully retailing holiday kits.