Color Wow, an award-winning, salon-born brand trusted by top stylists and A-list celebrities worldwide, is now officially available at SalonCentric, with products arriving daily in stores and online. As one of the world's fastest growing and most innovative professional haircare brands known for cutting-edge formulations and high-performance results, Color Wow joined the L'Oréal family in the fall of 2025, continuing its mission to solve the toughest hair concerns and deliver the "WoW Factor." This strategic partnership positions Color Wow to reach even more salons and stylists while maintaining the brand's commitment to breakthrough innovation and uncompromising quality.
Founded in 2013 by industry visionary Gail Federici, Color Wow emerged from a clear understanding that stylists and consumers needed smarter, more effective solutions for their most persistent hair challenges. Federici, drawing on decades of beauty industry expertise, set out to create a brand that would disrupt conventional haircare with science-backed formulations that actually deliver on their promises. "Solving hair problems that others can't solve" became the brand's raison d'être, and this unwavering commitment to innovation has propelled Color Wow from an ambitious startup to a global phenomenon in just over a decade.
The brand's meteoric rise has been fueled by a lineup of hero products that have revolutionized styling and hair maintenance. Dream Coat became an instant cult favorite, offering supernatural humidity-proofing and frizz control that lasts through multiple shampoos—a true game-changer for stylists working in humid climates or with unruly textures. Money Mist delivers instant shine and perfection with a weightless, leave-in formula that enhances color vibrancy while protecting against heat and environmental damage. Root Cover Up, a breakthrough color-matching powder-to-spray, provides seamless gray coverage and root touch-ups in seconds, becoming an essential tool in every stylist's arsenal for maintaining flawless color between salon visits. These signature products exemplify Color Wow's approach: identifying genuine problems and engineering elegant, high-performance solutions.
Color Wow's innovation extends beyond individual products to address the complete spectrum of hair concerns. The brand has developed next-level solutions for color fading, frizz management, and hair thinning, consistently pushing the limits of what's possible in haircare formulation. With product formulas free of sulfates, parabens, and other harsh ingredients that can compromise hair health, Color Wow’s commitment to clean, effective chemistry resonates with today's increasingly educated and ingredient-conscious consumers.
With over 130 beauty awards celebrating the brand's innovations and achievements to date, Color Wow has earned recognition from industry authorities, beauty editors, and professional stylists worldwide. The brand's diverse product range has cultivated a loyal and devoted following amongst stylists, media, and consumers alike—a testament to products that consistently deliver transformative results. Color Wow represents more than just haircare; it embodies a philosophy of relentless innovation, salon-quality performance, and the belief that every client deserves to achieve the "WoW Factor." For professional stylists seeking cutting-edge solutions that elevate their artistry and keep clients coming back, Color Wow offers the perfect partnership in excellence.
