‘Be A Hero Today’ is about celebrating frontline workers and supporting heroes who make a difference in their communities. Now, more than ever, we have a responsibility to help and give back to those in need. As a brand with a platform, Kenra Professional wanted to encourage the message that any act of kindness, large or small, can make a difference in someone's life. This campaign is unique for Kenra Professional as it’s the first time the brand is featuring everyday women rather than professional models on in-store visuals. “We want to honor these frontline medical workers by highlighting them as heroes and giving them the recognition they deserve,” says the brand.
Kenra Professional asked stylist partners to nominate heroes within their communities, and both Grace and Tyla were submitted by their stylists as strong women in the medical field, dedicated to helping those in need. As both featured heroes are nurses, the brand wanted to donate to a foundation that supports their profession, and they found it in the American Nurses Foundation which provides nurses with educational, career development, and certification resources.
With every Smoothing Spray or Pearl Detangler you purchase, Kenra Professional will donate $1* to the American Nurses Foundation.
Here, Kenra Professional’s ‘Be A Hero Today’ nominees:
Grace
Grace is a respiratory therapist in the COVID-unit and I.C.U. in Garden Grove, CA., treating patients day in and day out.
Source: Courtesy of Kenra Professional
Tyla
Tyla is a nurse at the Children's Hospital in Los Angeles as well as a yearly surgical nurse volunteer in Haiti to children in need.
Source: Courtesy of Kenra Professional
